Welcome to your next issue of
“EBOOK BOUNTY TIMES NEWSLETTER”
“Helping You Succeed In Your Internet Business”

May 18, 2008 Issue #46
http://www.ebookbounty.com

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Welcome to all the new subscribers this week!

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IN THIS ISSUE
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=> This Issue’s Sponsor
=> Feature Article
=> FRE*E Products, Services, Downloads
=> NEW Products Added to eBookBounty.com
=> Special Offers

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VISIT OUR SPONSOR
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The Big Fat Giveaway Round 2 starts in a few hours!

There is still time to join as a JV Contributor.
Once the giveaway starts, no more JV Contributors
will be accepted.

http://keithbowman.com/Recommends/BFG2JV

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FEATURE ARTICLE – How To Make Your Solo Ad Work
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Author: Keith Bowman of eBookBounty.com

Sometimes, advertising can be quite expensive.
Though it is true that in the Internet, there are
a lot of marketing channels you could avail of
for free, often, you’d be competing with
countless ventures in the said venues. This would
result in difficulties with regards to having
your business message stand out among the rest.

Hence, quite a number of Internet marketers have
tried paid options. One of these is paid solo ads
in electronic magazines, or eZines. It is widely
believed that having a certain space in a
popularly distributed eZine would be a very
effective way of sending out your business
message. Let’s analyze further.

The Power Of Ezines

People subscribe to eZines because they want to
avail of the information that would be shared by
the said publication. Basically, they DECIDE to
receive the eZine issues. This points to a desire
on their part to be able to read about the
subject catered to by the said eZine. This is why
an eZine’s subscriber base is usually called an
opt-in list, because users opted to subscribe to
the service.

How could this benefit you?

Well, since eZines have a dedicated base of
subscribers, you’re sure to tap into a highly
targeted market. Often, the failure of most
marketing strategies is that they target a
general market. The people who would receive
their business message may not necessarily have
the minutest interest on their products.

With eZines, you’re sure to have a subscriber
base that would be perfect targets for your
marketing campaign? And why not? They, after all,
are subscribed to the eZine because they are
involved with its subject. There is no reason why
they won’t show the same fascination your what
you will advertise.

Choosing The Right Ezine For Your Solo Ad

There is one rule in choosing the right eZine for
your solo ad: it’s not the number of subscribers
that matter, it’s how responsive they will be.
You may find more success with an eZine that has
5,000 readers rather than one with 100,000
subscribers. Ezines with a smaller subscriber
base usually mean a more focused audience. These
are subscribers who opted for the service because
they really want to, not because they were swayed
by a sweeping promotional campaign that would
reward them with a freebie in exchange for their
subscription.

To know whether a particular eZine is responsive
enough or your needs, ask the editor the
following questions:

* What is the average number of subscribers that
decide to make some purchases per offer, vis a
vis the total number of subscribers the eZine
has? * What is the conversion rate exhibited in
the mailing list, per offer? * How many repeat
advertisements has the editor gathered in the
past months?

Writing Your Solo Ad

Once you have chosen the eZine that you know
would serve you well, it’s time to write your
solo ad. Keep in mind the guidelines below in
composing your promotional piece.

* Decide on a format. Should it be a straight
advertisement or an article that would promote
your business? I would recommend the latter.

* Craft an attention getting headline. The
headline is your chance to capture the interests
of your readers. This should be fascinating
enough to compel them to read the entirety of
your piece.

* Your ad is not a sales page. It would serve you
well to treat your ad as a means of capturing
leads for future offers instead of directly
selling your readers a particular product. People
would want to read an informative piece, and they
generally dislike being told what to do. Suggest
your business if they have relevant needs in the
future, instead.

* Make your ad concise. It doesn’t have to be
long. The longer your ad, the harder it will be
to sustain your readers’ interest. Go straight to
the point.

* Enumerate the benefits. This should be the
focus of your ad. What’s in it for them? Why
should they choose your business? Why should they
spend their hard earned money for what you are
offering, and what you will offer in the future?

* Impress upon them a sense of urgency. This
would be what people label as a call to action.
Tell them why they should act as quickly as they
could. For this purpose, you could afford them a
discount or free bonuses if they would decide to
buy your goods within a stated period of time.

These guidelines would assure that you will be
investing on a solo ad that would be worthy of
the money your will spend.

Until the next time!

Best Regards,
Keith Bowman


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FRE*E: Products, Services, Downloads
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Download your FRE*E Products for this week!

These downloads will only be available until
the next issue of this newsletter is released.

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Learn Guitar (MRR):

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Sell Annuity (MRR):

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Do you have an eBook that you would like to be included
in the free downloads in a future edition? If so, just contact
me at http://www.ebookbountysupport.com and I will be
happy to add it!

Be sure to check out the latest giveaways for more fre.e
downloads! I have set up a new website with a complete list
of all the giveaway events:

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NEW Products Added To eBookBounty.com:
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Be sure to check out the new products recently added to
eBookBounty.com!

http://www.ebookbounty.com/recommends/new

I have recently added new items to the Free eBooks Category:

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NEW Websites Added To The eBook Bounty Network:
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Get the tools you need to start your own eBiz:
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Add your website link to our website directory:
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Join as an eBook Bounty Member!
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SPECIAL OFFERS:
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Be sure to check out this week’s specials! New specials
start each Sunday and end on each Saturday.

http://www.ebookbounty.com/recommends/specials

Check out the Blog for more specials, announcements, and free.bies!

http://www.ebookbounty.com/recommends/ebbb

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Subscriber Management / Contact Information
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Copyright ©2008 – Keith Bowman All Rights reserved
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