eBook Bounty Newsletter Issue No. 17

By eBookBounty, on April 29th, 2007

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Welcome to your next issue of
“EBOOKBOUNTY NEWSLETTER”
“Helping You Succeed In Your Internet Business”

April 29, 2007 Issue #17
Keith Bowman
www.ebookbounty.com

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FEATURE ARTICLE – Sales Letters For eBooks
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Author: Keith Bowman of eBookBounty.com

How many times have you searched the internet looking for
something and ended up coming across a website that advertised
an e-book for sale? If you have, you are not alone; a lot of
internet users come across these types of web pages. These
types of web pages are known as sale sites. What it nice about
many of these e-book sale sites is that many are successful;
many clicks end up turning into e-book sales. That is why if
you are looking to create and sell an e-book or sell an e-book
that you already created, you are advised to make your own
sales site.

Although there is a good chance that you have come across an
e-book sales site, there is also a chance that you haven’t. If
that is the case, you will want to take the time to familiarize
yourself with e-book sale sites. As you might assume, e-book
sale sites are websites that are used to sell an e-book. Many
times, that is the only point of an e-book sales site. In
fact, that is one of the many reasons why e-book sale sites are so
popular, because they work! Focusing only on one product,
instead of multiple ones, will increase your chances of
successfully making sales.

When it comes to creating a sales page for your e-book, do you
know what you should include? While you can include just about
anything you want, there are certain things that should
definitely be included on an e-book sales site, especially if
you want your sales site to work to your advantage. One of the
many things that you should include on your sales page is small
portions of text from your e-book. Showing small portions of
your e-book is a great way to increase your chances of making
sales. It is a known fact that customers prefer knowing
exactly what they are about to bu*y.

Customer testimonials or e-book reviews are other important
components of an e-book sales site. As it was mentioned above,
customers like to know what they are about to purchase. They
also want to know that your product, in this case your e-book,
is worth their money. Aside from showing small portions of
your e-book, customer testimonials are the next best approach.
Consumers are more likely to purchase products that come highly
rated and recommended. To spice up your customer testimonials,
you may want to think about including video. If you can, have
some of your readers make a quick video praising your e-book.
This video can be as short as a few seconds or as long as a few
minutes, either way it may help to improve the overall quality
of your e-book sales site.

Now that you know exactly what an e-book sales site is, as well
as what they include, you may be wondering exactly why you
should create a sales page or site for your e-book. As it was
mentioned above, e-book sales pages or sites, tend to focus
solely on one product. Not having any competition will
increase your chances of making a sale. It is also important to note
that e-book sales sites look professional and they tend to rank
highly among search engines. What does this mean for you? It
means that your sales site has a good chance of being found by
internet users who are just surfing for interesting sites.
Wouldn’t it be neat if an internet user who wasn’t even looking
for your product found it and made a purchase?

Another reason why you should think about making an e-book sales
site or at least an e-book sales page is because it is easy to
do. If you are unfamiliar with web design, you can easily make
a sales page by hiring the services of a professional web
designer or by using site builders, which provide you with FRE*E
webpage templates.

To your success,
Keith Bowman

P.S. If you want to capitalize on your e-book, as much as
possible, you are urged to make yourself an e-book sales page
or site.

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Download your FRE*E Products for this week!

How To Write Effective Sales Letters:

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Guest Article: Succinct and Profitable – Good Sales Letters
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In this age of the Internet, fast web searching, and even faster
email, good letters can be difficult to come by. With the
convenience brought about by instant messages, as well as
letters that can be sent halfway around the globe before you can
breathe another word, the art of prose and proper letter-writing
can get lost in the hubbub. In this age of swift questions and
curt replies, good sales letters will certainly be hard to come
by.

In the olden days of typewriters and the printed word, sales
letters had to appeal to the recipient quickly. He or she had to
catch the gist of the letter, and then drop it by the last
paragraph so that he or she could bu*y the product or purchase
the service that the sales letter offered. The high cost of
paper and printing made it all the more imperative for sales
letter writers to make an art out of selling.

Today, sales letters can often be reduced to a few words sent
through email, perhaps to the tenor of subtle pleading for a
customer to get something online. To make a sale, many online
marketing mavens preach, you have to be succinct and quick with
your words. Can such exhortations mean the demise of truly good
sales letters?

Happily, good sales letters can still be had in this day and
age. All you need to know is how to format the sales letter, and
what to put in it so that your voice can easily be heard and
listened to. In this world of get-rich-quick schemes and
sometimes overblown but empty promises, a good sales letter can
be a breath of fresh air for the recipient.

Good sales letters follow a print format, whether they are
printed onto real paper or shown to you through your computer
monitor. Mind you, such formats are not simply formalities: they
give the reader a chance to get straight to the meat of the
letter, simply because the reader will already know where the
meat is if the letter is well-organized.

As in any letter, good sales letters begin with the name and
address of the sender, then the name and address of the
recipient. Placing a sender’s name before the entire letter can
tell the recipient immediately what the letter may be about and
what the sender is selling. Placing the recipient’s name
immediately after can show a sense of personal touch, so that
the recipient knows that he or she is not simply receiving a
shotgun marketing letter that many sales offices can blindly
make.

The main letter then begins with an address, followed by the
body of the letter. Good sales letters will often be only three
to four paragraphs long. In the first paragraph, good sales
letters greet the recipient and make the sender’s identity
known. In the second paragraph, good sales letters identify
needs that the recipient may have, and may perhaps ask questions
related to such needs. For instance, some sales letters may ask:
are you satisfied with how your house looks like right now? Or
they may ask: Do you sometimes get tired of listening to your
high quality music CD’s on low quality speakers?

Once a need is identified, the recipient’s curiosity is piqued.
The third paragraph can then go on to describe what the sender
is selling, and at what price. Sometimes, a fourth paragraph can
give the recipient incentives if he or she buys the product or
service immediately. The final paragraph will then give
instructions on how the product or service can be purchased, and
from whom. Often, good sales letters give the recipients
reassurance that they are purchasing the best product or
service, that they can get their money bac*k if they are not
satisfied, and that they will do themselves a disservice if they
do not bu*y the product or service.

Writing down all this is easier said than done: in fact, sales
letters have to contain all these and be very brief and terse.
Within the first fifteen to twenty words, good sales letters
grab the reader; in the next hundred, good sales letters should
convince the reader to bu*y the product or service. Good sales
letters are also no more than a page long, or a page and a half
if the product or service has to be described in detail.

If you want to write good sales letters, practice selling simple
things to your friends. Read sales letters that you might have
received in the past, and pick the ones that grabbed you and
made you want to bu*y the product or service. In this day and age
of digital communication, good sales letters can still exist if
the senders have good consumer and marketing sense.

Mario Churchill is a freelance author and has written over 200
articles on various subjects. For more information on
copywriting or becoming a copywriter checkout his recommended
websites.

http://www.websiteconversionexpert.com/

http://www.killercopywritingblog.com/

Article Source:
http://EzineArticles.com/?expert=Mario_D._Churchill

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